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Sirius Debuts Dedicated Bruce Springsteen Channel
Fans of The Boss will soon have a station of their own, courtesy of Sirius Satellite Radio. Starting November 1st, the satellite underdog will open a channel focused entirely on Bruce Springsteen, a move that will loosely coincide with the reissue of the classic album Born to Run. The station, which will be called "E Street Radio," will offer rare cuts, live performances, interviews, and album tracks from the massive Springsteen catalog. Scott Greenstein, president of Entertainment and Sports at Sirius, pointed to the channel as "the most comprehensive presentation ever of Bruce's music and a true inside look at the work and artistry of an American icon."
E Street Radio is just one of several personality-driven stations for Sirius. Howard Stern, who is being given two channels, is the biggest example, though others like mega-rapper Eminem also have stand-alone stations. Such specialization is virtually impossible for the broad-strokes terrestrial business to duplicate, and is part of the larger advantage that satellite radio offers. Meanwhile, the Bruce channel will end on January 31st, though the station will probably entice a large number of subscribers during that three-month window.
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